What Elon Musk might do with Twitter if deal to buy it goes ahead

Elon Musk has performed a U-turn on his decision earlier this year to walk away from a $44bn acquisition of Twitter and is back to pondering his plans for the social media platform. The same cache showed Mathias Döpfner, chief executive of the media group Alex Springer, which includes Politico, urging Musk to make Twitter "Censorship free" and create a "Marketplace for algorithms" so that "If you're a snowflake and don't want content that offends you, pick another algorithm". Launching the 'everything app' Musk tweeted to his more than 100 million followers on Tuesday that buying Twitter was "An accelerant to creating X, the everything app". X, by the way, is the name for the corporate vehicles that Musk is using to buy Twitter. In a meeting with Twitter staff in June, Musk said the platform should be more like the Chinese WeChat, an app that enables instant messaging, social media and mobile payment. Raising revenue Shortly after agreeing to buy the business this year, Musk had indicated he wanted to quintuple Twitter's annual revenue to $26.4bn by 2028, according to the New York Times. Musk has fallen out with Parag Agrawal, the Twitter CEO, and according to reports in May has lined himself up as temporary chief executive.