China surpasses the US as the number 1 iPhone market in Q2

For the first time ever, China has surpassed the United States as the largest market for Apple's iPhone shipments. For the first time, China has surpassed the United States as the largest market for Apple's iPhone shipments. Since the third quarter of 2021, iPhone shipments have remained close between the US and China, but the second quarter of 2023 shows shipments declining in the US while they remained steady in China. That said, Japan remains the third most important iPhone market, followed by the UK, and India is right behind it, as it appears for the first time as the fifth largest iPhone market, with a quarter increase of more than 50% YoY. In terms of total volume, the global shipment of iPhone series models in the quarter was 43.1 million units, a year-on-year decrease of 9.3%, accounting for 16.0% of the global market share - the largest year-over-year decline, ITHome News report. For Q3 and Q4, TechInsights expect that the average selling price of iPhone models increase due to iPhone 15 Pro's ultrathin-bezels and titanium finish will make this iPhone more expensive than previous generations. iPhone 15: What we know With the iPhone 15 series expected to be announced a month from now, we have heard several reports about this upcoming model. For the iPhone 15 Pro and Pro Max versions, Apple will give them ultra-thin bezels, the all-new A17 Bionic chip, which is rumored to get faster and 35% more power-efficient, a periscope lens to the Pro Max iteration, and a new titanium frame for both models.