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Nov. 12, 2025, 6 a.m.
Sigma's pared-back Shanghai showroom lets photography paraphernalia come into focus
Sigma's pared-back Shanghai showroom lets photography paraphernalia come into focus

Cameras and photographic lenses take center stage in this minimalist showroom that Chinese firm Onoaa Studio has created for manufacturer Sigma in Shanghai. Onoaa Studio wanted the 500-square-metre showroom to embody the heritage of Sigma, which has been prod…

Sigma's pared-back Shanghai showroom lets photography paraphernalia come into focus

Cameras and photographic lenses take centre stage in this minimalist showroom that Chinese firm Onoaa Studio has created for manufacturer Sigma in Shanghai. Onoaa Studio wanted the 500-square-metre showroom to embody the heritage of Sigma, which has been prod…

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