A set of reports published by Niko Partners has calculated that the games market in China generated $45.5 billion in revenue last year. Native games companies (including Tencent and NetEase) accounted for 47% of worldwide mobile games revenue, along with a 39…
Saturday, June 10th 2023. A set of reports published by Niko Partners has calculated that the games market in China generated $45.5 billion in revenue last year. Native games companies accounted for 47% of worldwide mobile games revenue, along with a 39% revenue share of international PC games sales. The company's analysts posit that China persists as the largest global games market, with upward trends pushing growth to a predicted $57 billion of revenue by the year 2027. PC games revenue generated overseas by Chinese owned companies rose by 22% in 2022 and is expected to grow by a 13.8% CAGR through 2027 - which is higher than the domestic growth rate by a significant margin... China's market can be tough for domestic and foreign companies, but the country remains the number one market globally for games revenue and the number of gamers, and cannot be ignored. She concludes: "Game companies are successful in China, both through officially approved releases on app stores and unlicensed releases through platforms such as Steam International. If we consider games published through Steam in China as if Steam were a single entity, the revenue generated from the platform would surpass all other publishers in the country except for Tencent and NetEase." I'm also not surprised to see so much of that market being mobile focused games, with Chinese versions/exclusives. DgianstefaniI'm also not surprised to see so much of that market being mobile focused games, with Chinese versions/exclusives.