'The everything app': why Elon Musk wants X to be a WeChat for the west

Elon Musk would like a rebranded Twitter to be just as indispensable in the west. Shortly before buying Twitter, Musk wrote: "Buying Twitter is an accelerant to creating X, the everything app." In a tweet on Tuesday, Musk wrote that Twitter had already changed significantly from its early days by offering video as well - now more change is on its way. In June last year, Musk told Twitter staff that the company could emulate WeChat. WeChat's payment function allows users to pay for goods from within the WeChat app. Bruce Daisley, the former head of Twitter's European operations, says he went on holiday to China in 2018 and was captivated by WeChat. Evans doubts whether a western app would want to hand over control of its customer experience to a Musk-operated everything app. "Why would you hand over your destiny to a third-party platform? In China you have to because everyone is on WeChat. Twitter has a very small user base," he says, adding that Musk has shown himself to be a "Very unreliable partner" since he bought Twitter.