Jordan Brand Opens First World of Flight Store in China

Jordan Brand has officially opened its first official World of Flight store in China. Located in the vibrant and trendy Sanlitun fo the Chaoyang District in Beijing, the store makes its debut in the Chinese capital. A retail space focusing on basketball culture, the store comes after successful store openings across the world including in Hongdae, Seoul, Shibuya, Tokyo and in Milan. Spanning over 1,000 square meters and across four stories, the new flagship pays homage to both the local Chinese heritage and of course, the Jordan Brand legacy. In order to do so, Jordan Brand tapped local artist to help with designing several art pieces displayed around the store. The store offers innovative services in the form of customizable products via "The Workshop," including hot-stamp embossing, aglet engraving, and apparel patching, as well as a space for members-only events to further enhance the shopping experience. The new Jordan Brand World of Flight store is now open.