GUANGZHOU -- Chinese TV makers like Hisense are using this year's major international sporting events as a springboard to cultivate overseas markets, aiming to boost their global share in a field dominated by Samsung Electronics. Hisense this month has been f…
GUANGZHOU - Chinese TV makers like Hisense are using this year's major international sporting events as a springboard to cultivate overseas markets, aiming to boost their global share in a field dominated by Samsung Electronics. Hisense this month has been focusing on the world's most popular sport, soccer. The company highlighted its sponsorship of this year's UEFA European.