Shein overtakes Amazon as the most installed shopping app in US

On May 11, Shein became the most installed shopping app on Android in the U.S., and six days later took the top spot on iOS as well. Shein owns its sales channel and user data, which distinguishes it from the swathe of generic consumer brands relying on Amazon for customer acquisition without meaningful access to user data. Last June, the Indian government banned Shein among 59 apps, including TikTok and WeChat, that it deemed "Prejudicial to sovereignty and integrity of India, defence of India, security of state and public order." As of May 17, Shein was the top iOS shopping app in 54 countries and ranked top in the category on Android devices across 13 countries. Shein has not announced who its investors are, but Chinese media reports have listed Capital Nuts, JAFCO Asia, Greenwoods Asset Management, IDG Capital, Sequoia Capital China, Tiger Global, and Xiaomi founder's Shunwei Capital among its backers. We've reached out to Shein for comments on the story. Sequoia Capital China confirmed it's an investor in Shein.