Nov. 21, 2025, 9:12 a.m.
As Hollywood Flops Pile Up, China's Storytelling Giant Yuewen Tries A Different Approach
“We balance the art of storytelling and the science of crowdsourced insight to discover what resonates,” Yuewen CEO Hou Xiaonan recently told Forbes China.
As Hollywood Flops Pile Up, China's Storytelling Giant Yuewen Tries A Different Approach
“We balance the art of storytelling and the science of crowdsourced insight to discover what resonates,” Yuewen CEO Hou Xiaonan recently told Forbes China.