China’s automakers are betting big on exports as sales weaken at home, but if they spark off price wars in export markets, they may find trade barriers rising fast. They need to read their target markets well—with an ear to the tarmac for local sensitivities.
China’s automakers are betting big on exports as sales weaken at home, but if they spark off price wars in export markets, they may find trade barriers rising fast. They need to read their target markets well—with an ear to the tarmac for local sensitivities.